Dynamite
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Guides
Each guide is checked against the platform’s own documentation and says when.
Add custom code to Webflow
Where a site-wide script goes in Webflow, which plans allow it, and why it has not gone live yet.
Add custom code to Framer
Where a site-wide script goes in Framer, the placement options, and why the canvas never runs it.
Add custom code to WordPress
Two ways to put a script in the head of a WordPress site, and what WordPress.com requires first.
Add custom code to Shopify
Putting a script in theme.liquid on an Online Store 2.0 theme, and why it stops at checkout.
Add custom code to Squarespace
Finding Code Injection on Squarespace 7.1 and 7.0, the plans that include it, and where code is refused.
Add custom code to Wix
Adding a head script from the Wix dashboard, what the site needs first, and the limits Wix warns about.
Add a third-party script to Next.js
Loading a third-party script on every route of an App Router app with next/script, and which strategy to pick.
Add tracking parameters to LinkedIn ad URLs
Account-level URL parameters in Campaign Manager, the dynamic values LinkedIn fills in, and the rename.
Add tracking parameters to Google Ads URLs
Final URL suffix, ValueTrack parameters, auto-tagging and when a tracking template is the wrong field.
Add URL parameters to Meta ads
The URL parameters field in Ads Manager, Meta’s dynamic parameters, and when the name ones are fixed.
Set up conversion tracking on Webflow
Connect GA4 through Webflow’s integration, mark the event that counts as a key event, and test it.
Set up conversion tracking on Shopify
GA4 on Shopify runs through the Google & YouTube app, and checkout events come from Shopify itself.
Set up conversion tracking on WordPress
Connect GA4 with Google’s Site Kit plugin, turn on form and plugin events, and mark a key event.
Set up conversion tracking on Squarespace
Squarespace’s built-in GA4 connection, what it sends for orders, and how to mark your key event.
Measure a change with a holdout group
Hold back a random share of visitors on the original site and compare conversion rates honestly.
Sell to every visitor like they are the only one.
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