Dynamite
Examples
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What teams personalize
One problem per page, with a worked example and what it takes to set up.
Work email
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B2B and SaaS
One SaaS homepage that opens with the headline and proof approved for each campaign audience.
Ecommerce
A store homepage whose hero, lead products and button follow what each shopper came to do.
Ad message match
One landing page that repeats the promise of whichever ad the visitor clicked.
Returning visitors
A second visit that picks up from what the browser read last time.
Anonymous visitors
What a page can change when it knows only the visit: its source, what was read and what was chosen.
Publishers and media
Story strips and offers that follow a reader’s topics, on a front page whose lead stays the editors’ choice.
Account-based marketing
When a visit matches an account on your list, show the customer story and meeting offer chosen for it.
Industry personalization
One page that explains the same product through each industry’s own example and proof.
Product discovery
A collection page that opens on the kind of product a shopper has already been looking at.
Gift shopping
Gift boxes and wrapping details lead the homepage once a shopper has opened something gift-related.
Product education
A product page that gives more detail to a visitor who has been reading the guide, with the facts unchanged.
Newsletter signups
A signup block that names the newsletter matching what a reader has been reading.
Content recirculation
A read-next module filled with fresh stories the reader has not opened, from the site’s own RSS feeds.
Online courses
A course site that leads with the course matching what each visitor picked or has been reading.
Memberships
Prospects see the case for joining. Members your own system has verified see what to do next.
Sell to every visitor like they are the only one.
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