Dynamite matches your landing page to the ad each visitor clicked, so the page keeps the promise the ad made.
Ledgerline’s three search ads all point at one campaign landing page with a general headline, so no click saw its ad’s promise repeated. Each campaign value now selects its own hero.
Dynamite decides what each visitor sees from how they arrived, what they do on your site, and the data you connect.
Clicked the “faster close” ad
<script defer src="https://www.usedynamite.com/dynamite.js" data-site="your-site"></script>
Shopify
Webflow
Framer
WordPress
Squarespace
Wix
Next.jsDynamite can be driven entirely over MCP, so your agents create, manage, and optimize personalization themselves.
Claude
OpenAIDynamite reviews performance across all variants and personas, so each iteration gets better.
Dynamite doesn't generate new designs on the fly. You configure the possible designs on our dashboard, along with who they are for.
Illustrative example: Ledgerline. Generated design preview.
Start with the need that brought this visitor here.
Clicked the “faster close” adClose the month sooner, starting with the next one
Clicked the “audit ready” adEach entry traced before the auditors ask
Clicked the “leave spreadsheets” adMove your books out of spreadsheets this quarter
Put the product, workflow or story they care about in view.
Clicked the “faster close” adHarlow Freight’s controller on her first close after switching
Clicked the “audit ready” adA sample audit trail report, open on the page
Clicked the “leave spreadsheets” adThe import guide: bring in a trial balance from a CSV file
Choose the action that fits this visit. Measure campaign conversions against the original.
Clicked the “faster close” adWatch a close walkthrough
Clicked the “audit ready” adOpen the sample report
Clicked the “leave spreadsheets” adBook an import call
Help each visitor find their starting point in the same site.
Clicked the “faster close” adHarlow Freight’s controller on her first close after switching
Clicked the “audit ready” adA sample audit trail report, open on the page
Clicked the “leave spreadsheets” adThe import guide: bring in a trial balance from a CSV file
No. One landing page holds an approved bundle per ad, and the campaign on the URL decides which a visitor is eligible for.
The wording can, between approved versions. Prices, discounts and checkout are untouched, so only show an offer your site already honours for everyone who sees it.
No campaign-restricted version is eligible, so the visitor gets the general page or a version chosen from ordinary signals such as pages read.
Any website whose visitors arrive wanting different things: online stores, SaaS and B2B sites, and publishers.
No. It works with any website out of the box.
You should be implemented in a day and start seeing results within a week.
Yes. Every account starts with an onboarding call, and we help you set up your first personalizations.
We take you through setup on your onboarding call and share what works for sites like yours. Dynamite also bootstraps the first setup itself.
Dynamite can bootstrap the implementation and drive itself. The more data you give it, the better it gets. If you want to hold control over exactly what is shown and when, you can. Otherwise, the agents are good at it.
No. Dynamite runs at runtime, after your page has painted.
In a cookie in the visitor's browser, backed up and enriched on a server.
Dynamite can be pointed at any component or control to replace sections, add new ones, reorder, filter, and more.
Dynamite caches variants, so the decision engine can render new content within 300 ms.
