A message that fits
Start with the need that brought this visitor here.
Buying for themselves
Meet your new favourite soda
Buying a gift
Give the good stuff
Personalize your store for gift shoppers
Dynamite personalizes your store within 300 ms, so someone buying a gift sees gift boxes, wrapping and delivery first.
- Message for this visit
- A matching example
- Relevant content first
Buying for themselves
- First visit from an Instagram ad, no gift page opened
Illustrative example: Good Stuff. Generated design previews.
Buying for yourself, or for someone else
The hero, its photo and the first product row are targets. One shopper clicked an Instagram ad and stayed on the homepage. The other opened the Gifts page and then came back to it.
The data behind every decision
Dynamite decides what each visitor sees from how they arrived, what they do on your site, and the data you connect.
Buying for themselves
From every visit
- Where they came from
- Campaign and ad
- Pages they viewedFirst visit from an Instagram ad, no gift page opened
- Past visits
- Device, location, time
Data you connect
- De-anonymizer
- Company and contact matches
- Your CRM and product data
- Custom connectors
Install on any website with one line of JavaScript
<script defer src="https://www.usedynamite.com/dynamite.js" data-site="your-site"></script>
Shopify
Webflow
Framer
WordPress
Squarespace
Wix
Next.js
Built for your agents
Dynamite can be driven entirely over MCP, so your agents create, manage, and optimize personalization themselves.
Claude
OpenAI- Any MCP client
Self-improving
Dynamite reviews performance across all variants and personas, so each iteration gets better.
You keep control
Dynamite doesn't generate new designs on the fly. You configure the possible designs on our dashboard, along with who they are for.
- Message for this visit
- A matching example
- Relevant content first
Illustrative example: Good Stuff. Generated design preview.
One site. Different starting points.
Buying for themselvesBuying a giftShow the right example
Put the product, workflow or story they care about in view.
Buying for themselves15% off a first box in the top bar, and the taster box first in the row
Buying a giftGift boxes first in the row, wrapped, with a handwritten note
A relevant next step
Choose the action that fits this visit. Measure gift orders against the original.
Buying for themselvesTry the taster box
Buying a giftShop gift boxes
The useful things first
Help each visitor find their starting point in the same site.
Buying for themselves15% off a first box in the top bar, and the taster box first in the row
Buying a giftGift boxes first in the row, wrapped, with a handwritten note
- First visit from an Instagram ad, no gift page opened
- Opened the Gifts page or a gift box in this visit
Questions
Can a returning shopper also buy a gift?
Yes. Write the gift version so a gift page opened today outranks earlier browsing.
What triggers gift content?
An action in the visit: arriving from a gift guide or gift campaign, or opening your Gifts page or a gift product. With none of those the original page stays.
Do we need purchase history?
No. The signals come from the current visit and work with the script alone.
Who is Dynamite for?
Any website whose visitors arrive wanting different things: online stores, SaaS and B2B sites, and publishers.
Do I need to redesign anything or migrate?
No. It works with any website out of the box.
How long until I see results?
You should be implemented in a day and start seeing results within a week.
Do I get help setting up?
Yes. Every account starts with an onboarding call, and we help you set up your first personalizations.
Are there guides?
We take you through setup on your onboarding call and share what works for sites like yours. Dynamite also bootstraps the first setup itself.
How much management does it take?
Dynamite can bootstrap the implementation and drive itself. The more data you give it, the better it gets. If you want to hold control over exactly what is shown and when, you can. Otherwise, the agents are good at it.
Will it affect my page speed?
No. Dynamite runs at runtime, after your page has painted.
Where does the data live?
In a cookie in the visitor's browser, backed up and enriched on a server.
What can be changed?
Dynamite can be pointed at any component or control to replace sections, add new ones, reorder, filter, and more.
How fast is it?
Dynamite caches variants, so the decision engine can render new content within 300 ms.
Sell to every visitor like they are the only one.
