Dynamite personalizes your website within 300 ms, so every industry you sell to sees its own examples, proof and next step.
Switchboard sells to agencies, software companies and logistics operators. Its workflows section is headed “Make room for the work.” for all of them, above the site’s own category buttons. Each industry’s campaign opens the section on the matching category with its own line of copy.
Dynamite decides what each visitor sees from how they arrived, what they do on your site, and the data you connect.
Agencies
<script defer src="https://www.usedynamite.com/dynamite.js" data-site="your-site"></script>
Shopify
Webflow
Framer
WordPress
Squarespace
Wix
Next.jsDynamite can be driven entirely over MCP, so your agents create, manage, and optimize personalization themselves.
Claude
OpenAIDynamite reviews performance across all variants and personas, so each iteration gets better.
Dynamite doesn't generate new designs on the fly. You configure the possible designs on our dashboard, along with who they are for.
Illustrative example: Switchboard. Generated design preview.
Start with the need that brought this visitor here.
AgenciesKeep briefs, feedback, and approvals in one clear creative workflow.
Software companiesKeep discovery, decisions, and delivery connected without another status ritual.
Logistics operatorsGive recurring work clear owners and a repeatable path from request to done.
Put the product, workflow or story they care about in view.
AgenciesCreative review and Campaign studio listed first
Software companiesProduct roadmap and Sprint room listed first
Logistics operatorsRequest desk and Team onboarding listed first
Choose the action that fits this visit. Measure workflow starts against the original.
AgenciesTry Creative review
Software companiesTry Product roadmap
Logistics operatorsTry Request desk
Help each visitor find their starting point in the same site.
AgenciesCreative review and Campaign studio listed first
Software companiesProduct roadmap and Sprint room listed first
Logistics operatorsRequest desk and Team onboarding listed first
From a required campaign value on the landing URL, the visitor’s pick in a selector on your page, pages read, or an optional company match. With none of those the visitor gets the general page.
Yes, when your page has a selector or category buttons registered as a target. Their choice takes precedence over the version Dynamite picked.
Not for shared pages such as the homepage. A dedicated page is still worth building when an industry needs depth of its own.
Any website whose visitors arrive wanting different things: online stores, SaaS and B2B sites, and publishers.
No. It works with any website out of the box.
You should be implemented in a day and start seeing results within a week.
Yes. Every account starts with an onboarding call, and we help you set up your first personalizations.
We take you through setup on your onboarding call and share what works for sites like yours. Dynamite also bootstraps the first setup itself.
Dynamite can bootstrap the implementation and drive itself. The more data you give it, the better it gets. If you want to hold control over exactly what is shown and when, you can. Otherwise, the agents are good at it.
No. Dynamite runs at runtime, after your page has painted.
In a cookie in the visitor's browser, backed up and enriched on a server.
Dynamite can be pointed at any component or control to replace sections, add new ones, reorder, filter, and more.
Dynamite caches variants, so the decision engine can render new content within 300 ms.
