A message that fits
Start with the need that brought this visitor here.
Has not read the guide
Whole bean / 250 g
Brew-guide reader
Let’s find your grind.
Personalize product pages for every buyer
Dynamite personalizes your product pages within 300 ms, so every buyer gets the explanation that fits what they already know.
- Message for this visit
- A matching example
- Relevant content first
Has not read the guide
- No time spent on a brew guide section
Illustrative example: Daybreak. Generated design previews.
One coffee page, before and after the brew guide
Each Daybreak coffee page has a purchase box and, lower down, a brew guide. The box and the order of the sections are targets. Name, price and tasting notes are not.
The data behind every decision
Dynamite decides what each visitor sees from how they arrived, what they do on your site, and the data you connect.
Has not read the guide
From every visit
- Where they came from
- Campaign and ad
- Pages they viewedNo time spent on a brew guide section
- Past visits
- Device, location, time
Data you connect
- De-anonymizer
- Company and contact matches
- Your CRM and product data
- Custom connectors
Install on any website with one line of JavaScript
<script defer src="https://www.usedynamite.com/dynamite.js" data-site="your-site"></script>
Shopify
Webflow
Framer
WordPress
Squarespace
Wix
Next.js
Built for your agents
Dynamite can be driven entirely over MCP, so your agents create, manage, and optimize personalization themselves.
Claude
OpenAI- Any MCP client
Self-improving
Dynamite reviews performance across all variants and personas, so each iteration gets better.
You keep control
Dynamite doesn't generate new designs on the fly. You configure the possible designs on our dashboard, along with who they are for.
- Message for this visit
- A matching example
- Relevant content first
Illustrative example: Daybreak. Generated design preview.
One site. Different starting points.
Has not read the guideBrew-guide readerShow the right example
Put the product, workflow or story they care about in view.
Has not read the guideOrigin and tasting story come first, with the brew guide last
Brew-guide readerWhole bean, Espresso or Filter grind to choose from, and the brew recipe moved above the origin story
A relevant next step
Choose the action that fits this visit. Measure purchase completion against the original.
Has not read the guideExplore the brew guide
Brew-guide readerPrefer to grind fresh? Meet the Pocket Grinder · $89
The useful things first
Help each visitor find their starting point in the same site.
Has not read the guideOrigin and tasting story come first, with the brew guide last
Brew-guide readerWhole bean, Espresso or Filter grind to choose from, and the brew recipe moved above the origin story
- No time spent on a brew guide section
- Kept a brew guide section on screen for 8 active seconds, then opened another coffee
Questions
How is experience level inferred?
From what this browser has read, such as time on a guide, or an explicit choice where your site offers one. Never from demographic or sensitive traits.
Can people switch versions?
Through your own page. Keep the full specifications and a link to the guide visible in both versions.
Do facts or specifications change?
No. Leave the regions holding prices and specifications unregistered and nothing can change them.
Who is Dynamite for?
Any website whose visitors arrive wanting different things: online stores, SaaS and B2B sites, and publishers.
Do I need to redesign anything or migrate?
No. It works with any website out of the box.
How long until I see results?
You should be implemented in a day and start seeing results within a week.
Do I get help setting up?
Yes. Every account starts with an onboarding call, and we help you set up your first personalizations.
Are there guides?
We take you through setup on your onboarding call and share what works for sites like yours. Dynamite also bootstraps the first setup itself.
How much management does it take?
Dynamite can bootstrap the implementation and drive itself. The more data you give it, the better it gets. If you want to hold control over exactly what is shown and when, you can. Otherwise, the agents are good at it.
Will it affect my page speed?
No. Dynamite runs at runtime, after your page has painted.
Where does the data live?
In a cookie in the visitor's browser, backed up and enriched on a server.
What can be changed?
Dynamite can be pointed at any component or control to replace sections, add new ones, reorder, filter, and more.
How fast is it?
Dynamite caches variants, so the decision engine can render new content within 300 ms.
Sell to every visitor like they are the only one.
