Dynamite
ExamplesTalk to sales

Personalize your website for every member

Dynamite personalizes your website within 300 ms, so prospects see why to join and members see what is new for them.

Talk to sales
Illustrative Sunday Table website for Prospect, or status unknown. A good dinner. A little less doing.. This week’s menu, from Green Goddess Bowl to Sesame Noodles
  • Message for this visit
  • A matching example
  • Relevant content first
Prospect, or status unknown
  • The connector returned no plan trait
Illustrative example: Sunday Table. Generated design previews.

One homepage hero, for a prospect and for a subscriber

Sunday Table’s homepage hero sold the subscription to everyone, subscribers included. The company now hosts a data connector that answers from its subscriber records. A response of plan: active points the hero at next week’s box, and an empty one leaves it as it was.

The data behind every decision

Dynamite decides what each visitor sees from how they arrived, what they do on your site, and the data you connect.

Prospect, or status unknown

From every visit

  • Where they came from
  • Campaign and ad
  • Pages they viewed
  • Past visits
  • Device, location, time

Data you connect

  • De-anonymizer
  • Company and contact matches
  • Your CRM and product data
  • Custom connectorsThe connector returned no plan trait

Install on any website with one line of JavaScript

<script defer src="https://www.usedynamite.com/dynamite.js" data-site="your-site"></script>
  • Shopify
  • Webflow
  • Framer
  • WordPress
  • Squarespace
  • Wix
  • Next.js

Built for your agents

Dynamite can be driven entirely over MCP, so your agents create, manage, and optimize personalization themselves.

  • Claude
  • OpenAI
  • Any MCP client

Self-improving

Dynamite reviews performance across all variants and personas, so each iteration gets better.

You keep control

Dynamite doesn't generate new designs on the fly. You configure the possible designs on our dashboard, along with who they are for.

Illustrative Sunday Table website for Prospect, or status unknown. A good dinner. A little less doing.. This week’s menu, from Green Goddess Bowl to Sesame Noodles
  • Message for this visit
  • A matching example
  • Relevant content first

Illustrative example: Sunday Table. Generated design preview.

One site. Different starting points.

A message that fits

Start with the need that brought this visitor here.

Prospect, or status unknown
A good dinner. A little less doing.

A good dinner. A little less doing.

Verified subscriber
Make next week a little easier.

Make next week a little easier.

Show the right example

Put the product, workflow or story they care about in view.

Prospect, or status unknown
This week’s menu, from Green Goddess Bowl to Sesame Noodles

This week’s menu, from Green Goddess Bowl to Sesame Noodles

Verified subscriber
The menu-planning guide, which starts with your busiest nights

The menu-planning guide, which starts with your busiest nights

A relevant next step

Choose the action that fits this visit. Measure member engagement against the original.

Prospect, or status unknown
See this week’s menu

See this week’s menu

Verified subscriber
Choose next week’s meals

Choose next week’s meals

The useful things first

Help each visitor find their starting point in the same site.

Prospect, or status unknown
This week’s menu, from Green Goddess Bowl to Sesame Noodles

This week’s menu, from Green Goddess Bowl to Sesame Noodles

Verified subscriber
The menu-planning guide, which starts with your busiest nights

The menu-planning guide, which starts with your busiest nights

  • The connector returned no plan trait
  • The connector returned plan: active

Questions

How are members recognized?

By your own system. Dynamite’s server calls a data connector you host for a new visitor, signs the status it returns and uses it in later decisions.

Does this control access?

No. Logins, paywalls and member-only content stay with your own authentication.

What happens when member status is unknown?

The visitor gets the original page, which is the one written for prospects, as does anyone whose connector call fails or is slow.

Who is Dynamite for?

Any website whose visitors arrive wanting different things: online stores, SaaS and B2B sites, and publishers.

Do I need to redesign anything or migrate?

No. It works with any website out of the box.

How long until I see results?

You should be implemented in a day and start seeing results within a week.

Do I get help setting up?

Yes. Every account starts with an onboarding call, and we help you set up your first personalizations.

Are there guides?

We take you through setup on your onboarding call and share what works for sites like yours. Dynamite also bootstraps the first setup itself.

How much management does it take?

Dynamite can bootstrap the implementation and drive itself. The more data you give it, the better it gets. If you want to hold control over exactly what is shown and when, you can. Otherwise, the agents are good at it.

Will it affect my page speed?

No. Dynamite runs at runtime, after your page has painted.

Where does the data live?

In a cookie in the visitor's browser, backed up and enriched on a server.

What can be changed?

Dynamite can be pointed at any component or control to replace sections, add new ones, reorder, filter, and more.

How fast is it?

Dynamite caches variants, so the decision engine can render new content within 300 ms.

Sell to every visitor like they are the only one.

Talk to sales