A message that fits
Start with the need that brought this visitor here.
Exploring photography
Find your eye. Then trust it.
Exploring filmmaking
Turn a small idea into a moving story.
Personalize your course site for every learner
Dynamite personalizes your course site within 300 ms, so every learner sees the course that fits their goal.
- Message for this visit
- A matching example
- Relevant content first
Exploring photography
- Opened Everyday Light and The Photo Essay, or picked “Photography”
Illustrative example: FRAME / SCHOOL. Generated design previews.
Photography or filmmaking, on one course page
FRAME / SCHOOL’s “Find a course” page has category buttons for Photography, Filmmaking and Visual design. After a browser opens two photography courses, the homepage hero and the course list lead with photography. Nobody is logged in, and the length and price on each course card are identical in all versions.
The data behind every decision
Dynamite decides what each visitor sees from how they arrived, what they do on your site, and the data you connect.
Exploring photography
From every visit
- Where they came from
- Campaign and ad
- Pages they viewedOpened Everyday Light and The Photo Essay, or picked “Photography”
- Past visits
- Device, location, time
Data you connect
- De-anonymizer
- Company and contact matches
- Your CRM and product data
- Custom connectors
Install on any website with one line of JavaScript
<script defer src="https://www.usedynamite.com/dynamite.js" data-site="your-site"></script>
Shopify
Webflow
Framer
WordPress
Squarespace
Wix
Next.js
Built for your agents
Dynamite can be driven entirely over MCP, so your agents create, manage, and optimize personalization themselves.
Claude
OpenAI- Any MCP client
Self-improving
Dynamite reviews performance across all variants and personas, so each iteration gets better.
You keep control
Dynamite doesn't generate new designs on the fly. You configure the possible designs on our dashboard, along with who they are for.
- Message for this visit
- A matching example
- Relevant content first
Illustrative example: FRAME / SCHOOL. Generated design preview.
One site. Different starting points.
Exploring photographyExploring filmmakingShow the right example
Put the product, workflow or story they care about in view.
Exploring photographyEveryday Light: 4 weeks, 8 lessons, phone or camera, ends in a photo essay
Exploring filmmakingShort Film Lab: 6 weeks, 12 lessons, ends in a two-minute film
A relevant next step
Choose the action that fits this visit. Measure course enrollments against the original.
Exploring photographyStart this course
Exploring filmmakingStart this course
The useful things first
Help each visitor find their starting point in the same site.
Exploring photographyEveryday Light: 4 weeks, 8 lessons, phone or camera, ends in a photo essay
Exploring filmmakingShort Film Lab: 6 weeks, 12 lessons, ends in a two-minute film
- Opened Everyday Light and The Photo Essay, or picked “Photography”
- Opened Short Film Lab and Cut & Rhythm, or picked “Filmmaking”
Questions
Do we need learner accounts?
No. Versions chosen from a selected goal and the course pages read need only the script. Treating enrolled learners differently takes a data connector you host.
Can prerequisites change?
They should not. Keep prerequisites, prices, dates and certificates out of the regions that change, or identical in every version.
Does this integrate with our LMS?
There is no native LMS integration. Learner status reaches Dynamite only through a data connector you host.
Who is Dynamite for?
Any website whose visitors arrive wanting different things: online stores, SaaS and B2B sites, and publishers.
Do I need to redesign anything or migrate?
No. It works with any website out of the box.
How long until I see results?
You should be implemented in a day and start seeing results within a week.
Do I get help setting up?
Yes. Every account starts with an onboarding call, and we help you set up your first personalizations.
Are there guides?
We take you through setup on your onboarding call and share what works for sites like yours. Dynamite also bootstraps the first setup itself.
How much management does it take?
Dynamite can bootstrap the implementation and drive itself. The more data you give it, the better it gets. If you want to hold control over exactly what is shown and when, you can. Otherwise, the agents are good at it.
Will it affect my page speed?
No. Dynamite runs at runtime, after your page has painted.
Where does the data live?
In a cookie in the visitor's browser, backed up and enriched on a server.
What can be changed?
Dynamite can be pointed at any component or control to replace sections, add new ones, reorder, filter, and more.
How fast is it?
Dynamite caches variants, so the decision engine can render new content within 300 ms.
Sell to every visitor like they are the only one.
